U.S. Frozen Dessert Market Size, Share & Trends Analysis Report 2022 - 2030
U.S. Frozen Dessert Industry Overview
The U.S. frozen dessert market size is expected to reach USD 46.39 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.6% from 2022 to 2030. The increasing prevalence of convenient snacking among U.S. consumers is paving way for frozen desserts, including ice creams and yogurt, which is driving the market in the country. Further, growing consumer awareness regarding a healthy lifestyle and following various diets recommending low-sugar intake is expected to drive the demand for vegan frozen novelties.
Key players in the country are launching products in response to the increasing demand for desserts. For instance, in October 2019, Frill, a brand of Zendegii Frill Ltd., launched its first whole fruit and vegetable-based, a dairy-free frozen dessert made with whole fruits, vegetables, and natural ingredients such as cinnamon and elderflower. The product claims to be vegan, gluten-free, non-GMO, kosher, and paleo diet-friendly.
The ice-creams product segment held the largest revenue share in 2021. The growing trend of snacking among consumers, especially millennials, due to time constraints is driving the demand for the segment in the U.S. According to the National Frozen & Refrigerated Foods Association, May 2019 report, 44% of millennials and 32% of baby boomers snack at least three times a day at home. Furthermore, the availability of ice creams in various flavors, such as vanilla, chocolate, and strawberry, will bolster the market growth in the forecast period.
The retail distribution channel segment is predicted to witness the fastest growth over the forecast period. The increasing penetration of independent retail giants such as Walmart and Costco is boosting product visibility and attracting a larger consumer base. Consumers prefer to physically verify these products before buying, which is driving the sales of frozen desserts through this channel. For instance, Amy’s Kitchen offers frozen foods including frozen desserts across supermarkets in the U.S.
Major players in the U.S. market include a combination of a few established players and many small players. Players in this market face intense competition from each other as some of them are among the top manufacturers and have a large customer base for their products in both regional and international markets.
U.S. Frozen Dessert Market Segmentation
Grand View Research has segmented the U.S. frozen dessert market based on product, distribution channel, and state:
Based on the Product, the market is segmented into Cakes & Pastries, Confectionery & Candies, Doughnuts & Pies, Custards & Pudding, Ice Creams, Frozen Yogurt, Tofu, Sweet Treats, Sherbet, and Frozen Novelties.
- The ice-creams segment held the largest revenue share of over 60.0% in 2021. Increasing demand for convenience food products among millennials, coupled with new launches in this segment in different flavors to entice customers, would drive the demand for the segment in the forecast period.
- The frozen yogurt segment is projected to register the fastest CAGR of 5.6% from 2022 to 2030. The growing health awareness and increasing preference for healthy food and diet among consumers are major factors fueling the growth of the segment. Frozen yogurt contains low levels of lactose and can be consumed by lactose-intolerant individuals.
Based on the Distribution Channel, the market is segmented into Retail, and Food Service.
- The foodservice segment led the market in 2021 with a revenue share of over 50.0%. Various initiatives such as mergers & acquisitions and product launches by various food services including restaurants, cafes, and ice-cream parlors operating at convenient and accessible locations in the U.S. are contributing to the segment growth. For instance, in April 2022, Bruster’s, a food and beverages company, re-launched its non-dairy vegan frozen dessert line made with oat milk.
- The retail segment is expected to register the fastest growth rate of 5.0% during the forecast period. The convenient shopping experience of having a plethora of food and beverage items including frozen desserts in a single place is the primary driver for consumers to visit their nearby retail stores. Furthermore, to ensure the in-store buying habits of customers are maintained, storeowners are stocking desserts that are high in demand at their stores.
Key Companies & Market Share Insights
The U.S. market for frozen desserts is highly fragmented with the presence of a large number of regional players. Some of the key players in the industry are Unilever; Nestlé.; Froneri International Limited; Blue Bell Ice Cream; Wells Enterprises, Inc.; Winward Brands LLC; Tofutti Brands, Inc.; MTY Food Group (Cold Stone Creamery); Dairy Farmers of America, Inc.; and Conagra Brands. Companies have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead in the game.
- For instance, in January 2022, Mondelez International, Inc. launched a line of frozen desserts, which is sold under the Oreo brand.
- In March 2022, So Delicious Dairy Free introduced a new line of frozen desserts, which are made with the company’s Wondermilk and come in both pints and cones.
- In February 2020, ZoCal, a California-based frozen desserts company released its premier line of frozen treats, including the first-ever zero-calorie popsicle and sorbet bars.
Some prominent players in the U.S. frozen dessert market include:
- Unilever
- Nestlé
- Froneri International Limited
- Blue Bell Ice Cream
- Wells Enterprises, Inc.
- Winward Brands LLC
- Tofutti Brands, Inc.
- MTY Food Group (Cold Stone Creamery)
- Dairy Farmers of America, Inc.
- Conagra Brands
Order a free sample PDF of the U.S. Frozen Dessert Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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