Shampoo Bar Market Distribution Channels and Sales Strategies Uncovered
The global shampoo bar market size is expected to reach USD 24.59 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.7% from 2024 to 2030. Increasing awareness regarding environmental friendliness and sustainability among consumers is expected to shift the focus towards zero plastic wastage associated with the personal care products packaging. In addition, growing application of organic hair care products as a result of rising concerns over hazardous effects associated with synthetic counterparts is a key driving factor. The global market is fragmented in nature due to the presence of a large number of players. Furthermore, rising number of new entrants has increased the market competition as companies are providing innovative and customized products. Manufacturers are adopting various marketing strategies in order to increase the product visibility and product penetration. For instance, in January 2019, Lush Retail Ltd. inaugurated ...