Laundry Detergent Pods Market Demand: The Role of Marketing Strategies
The global laundry detergent pods market size is expected to reach USD 17.48 billion by 2030 and expand at a CAGR of 6.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing awareness about the benefits of laundry detergent pods such as excellent fabric protection and longevity along with excellent cleaning is anticipated to fuel the product demand. The composition of product is strong enough to remove stains and dirt but not harsh enough to the fabric. Biological products generated a revenue of more than USD 3 billion in 2018. Rising concerns over adverse effects associated with synthetic detergents as they contain chemicals including phosphates which are considered non-biodegradable, is expected to promote the scope of application for biological capsules. Over the past few years, increasing emphasis is being given to reducing the greenhouse emissions in manufacturing sector on a global level as a result of implementation of environmental...