Cereal Bars Market Witnesses Innovation in Functional Ingredients
The global cereal bar market was valued at USD 17.88 billion in 2024 and is anticipated to reach USD 28.12 billion by 2030, expanding at a CAGR of 7.9% from 2025 to 2030. Market growth is primarily driven by increasing consumer awareness regarding nutrition, health, and overall well-being. Consumers are increasingly opting for healthier snack alternatives that align with their dietary preferences and wellness goals, positioning cereal bars as a convenient, nutrient-dense option. As health-conscious consumption rises, demand for better-for-you snacks continues to grow. Cereal bars appeal to a broad consumer base seeking simplicity, portability, and balanced nutrition. This shift is encouraging manufacturers to enhance formulations through fortification and innovation. Industry players are heavily investing in research and development (R&D) to address evolving consumer expectations. For example, in January 2023, Kellogg’s Company received FDA approval to increase Vitamin...